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05 / Boutique hotel / AI concept

Próg

Concept study / programme, space and material / SPLOT DEMO

AI concept for the Próg hotel lobby: pale travertine reception desk, vertical oak slats and armchairs by tall windows
AI concept / SPLOT DEMO — a fictional interior, not a completed studio project.

Concept series / 04 AI images

Separate images of one concept. Each view has its own description and role.

SPLOT / AI concept

Próg hotel lobby: travertine reception desk, oak wall and soft armchairs by the windows — AI concept
01 / 04

Lobby and welcome

The main view of the fictional lobby. The pale reception desk anchors the view from the entrance, while the waiting area stays by the windows.

Premise / 05

The same calm. From lobby to room.

Próg is a study of two hotel areas: a shared lobby and a private room. Natural oak, pale travertine and sand-coloured fabric connect them. The reception desk is an easily recognisable welcome point, while the room develops the same palette on a more intimate scale.

Space
Boutique hotel
Material palette
Travertine / oak / wool
Status
AI concept / DEMO

01 / Concept programme

The need comes first.
The form follows.

A lobby with reception and waiting area, plus an example room with a bed, reading space and handy storage.

A coherent hotel does not require the same room to be repeated. In the lobby, materials establish orientation and a shared scale; in the room, they move closer to the person through fabric, light and everyday gestures.

  1. 01

    Reception visible from the threshold

    A stone countertop contrasts with the vertical wooden backdrop. The waiting area occupies a naturally lit spot beside the main circulation route.

  2. 02

    One palette, different roles

    Travertine creates visually solid planes, oak brings warmth to the joinery, and fabric appears where the body touches furniture.

  3. 03

    Light close to the user

    A linear luminaire highlights reception. In the room, small bedside lamps define reading areas without dominating the interior.

02 / Spatial relationships

From a shared space to your own rhythm.

The room retains the oak, travertine and warm metal familiar from the lobby. A soft headboard and fabric underfoot change the sense of scale. It is a separate room, shown as part of a common concept.

Próg hotel room with an oak wall behind the bed, sand-coloured headboard and large window on the left — AI concept
A room in the same palette / Private area / AI concept visualisation

03 / Materials up close

Texture. Edge.
Everyday contact.

A travertine reception corner with a rounded edge and recessed plinth — AI material study
The soft edge of stone / AI material study
Oak bedside surface, woven headboard and dark reading light — AI material study
Oak, wool and light / AI material study
Pale travertine
Reception desk and flooring. Open stone grain and a gentle corner create a welcoming scale of contact.
Natural oak
The lobby's rhythmic backdrop, room cabinetry and joinery. The material connects shared and private areas.
Sand-coloured wool fabric
Armchairs and headboard. A warm, distinct texture balances stone and wood.
Dark metal
Luminaires, small tables and joinery accents. Restrained contrast maintained in both areas.
Design thinking

Hospitality within reach.

The reception edge, headboard fabric and bedside surface are the first points of contact with the interior. Their form should be simple, pleasant and legible. The details express design intent without claiming technical specifications.

Choose inspiration for your brief
Next concept / 06Shared Rhythm