Ink
#171A1C
GORSKY / BRAND RESOURCES
One identity.
A clear direction.
Resources and principles for a consistent Gorsky presence across digital experiences and communication.
THE GORSKY SIGNATURE
A consistent mark.
Use the supplied logo as a whole. Preserve its proportions, colours and clear space. Do not recreate the lettering.
Download logo SVG ↓THE CORE PALETTE
Quiet foundation. A distinct accent.
Pearl
#F4F3EE
Orange
#BA4E2C
THE DIGITAL LANGUAGE
Clarity.
With intention.
The current interface brings together large, precise typography, calm surfaces and deliberate movement. The original 5E mark stays intact.
MANROPETechnology.
Refined.
Refined.
Ą Ć Ę Ł Ń Ó Ś Ź Ż · Aa Bb Cc · 0123456789
Space
A shared 4% desktop gutter and 20 px mobile gutter. Strong headings and space between sections make the offer easy to scan.
Image
Graphite material, subtle light and a rust edge. Imagery supports the content; it does not replace text or suggest an unverified implementation.
Movement
A brief entrance and a surface-aligned reflection. Effects can be paused. Mobile and reduced-motion use static artwork.
Accessibility
Readable contrast, visible keyboard focus and clear action labels. The same page remains usable with decorative effects switched off.
CONSISTENT APPLICATION
Give the brand room to breathe.
Clear space
Keep text, edges and other marks outside the logo’s clear space. Use a calm, light background.
Size and proportions
Keep the full logo at least 220 px wide on screens. Never stretch, rotate or add effects.
Simple communication
Let clear language, readable type and one deliberate accent guide the experience.
BRAND APPLICATIONS
One identity.
Across many formats.
The original mark, readable typography and a deliberate accent create a shared language for advertising, spaces and everyday objects.
Promotional materials
From digital advertising to a roll-up. One message, a clear hierarchy and a mark with its original proportions.
Spaces for conversation
A backdrop, counter and demo screen form a coherent setting for a conversation. The message stays readable at a distance.
Everyday objects
A notebook, tote and bottle. Restrained branding and a composition adapted to the material and printable area.
These concept visualizations show the intended direction for applying the identity.
BRAND GUIDELINES
The complete brand system.
Logo, protection, colour, typography and application principles in one document.
The brand book is being aligned with the current digital system. The updated PDF will be available once the public download materials are ready.